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Blockbuster on Tuesday launched its own direct-to-TV player, taking on rivals Netflix and Apple in time for the holiday shopping season. The player was built in partnership with 2Wire, a company that provides software and hardware for delivering Web content to home TVs. The 2Wire MediaPoint player makes it possible for Blockbuster subscribers with a high-speed Internet connection to rent videos online and play them on their home TV. Sneak peek at a unique, totally automated backup product. Need GPS navigation? Check out Garmin's 2GB SD card that can be plugged into a Palm smartphone The Friday ITch -- Season 2, To lure customers, Blockbuster is offering the player at no charge for people who rent 25 online Blockbuster movies in advance for $99. After the initial rentals, movies are available for prices starting at $1.99 each. 'The player is simple to use, delivers DVD quality video, and there's no monthly subscription commitment,' Jim Keyes, chairman and chief executive of Blockbuster, said in a statement. The player operates with either a wired or wireless Internet connection, has fast-forward, rewind and pause capabilities through a remote control, and delivers DVD quality viewing. Connecting to a home entertainment system requires users to buy their own cables. The player is about the size of two boxes of movie candy. Movies can be played immediately or saved for later. In offering a direct-to-TV player, Blockbuster joins rivals Netflix and Apple in trying to grab some space in the home entertainment center. Besides launching its own player in May, Netflix has been aggressively pursuing makers of DVD players to support its on-demand video service and has deals with Samsung Electronics and LG Electronics.

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